As you can read below in the post from the BG News, Pagliai's Pizza and Campus Pollyeyes experienced a boycott (via Facebook) following a sign posted opposing the ordinances. As you can also read, the whole thing was a big misunderstanding and the owners did not approve the sign's posting or even have a political stance on the issue. The boycott was an interesting example of the effect of Facebook. People likely were invited to this group, read the page and then joined the "boycott" without ever seeking out the other side of the story. Despite an article in the BG News, as well as posts from the owner on the Facebook site, 352 people “like” the boycott page on Facebook and a wall post from November 12, stating “That's too bad, I love their food,” shows that some people are still unaware that the whole thing was a misunderstanding.
How much money has this local business lost due to this misunderstanding? The power of Facebook compelled at least 352 people to pledge to avoid Pollyeyes without any real evidence besides a posted sign, long removed by the time most of the members joined.
The thing I find most interesting is that 352 people (mostly students) jumped on the boycott bandwagon, but the combined total voters for the two on campus precincts was only 654, less than double the amount of boycotters.
The point being that while 352 people were ready to speak out against Polleye's “discrimination,” those same people likely did not even show up at the polls to vote on the ordinances.
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